Automotive & Mobility

Ad to Showroom to Sale. Measured.

Prove Your Marketing Works
From Impression to Purchase

OEMs and dealers unlock end-to-end attribution by pooling ad exposure, dealership, and service data in Placino’s clean room. Measure what drives showroom visits and sales, and reallocate budgets with confidence.

$79M

Modeled Sales Impact

34%

Modeled Digital-Driven Sales

5.6x

Modeled ROI Multiple

Modeled scenarios based on platform capabilities, not customer results.

Explore Use Cases
Sales DataSales DataLead DataLead DataLoan DataLoan DataSegmentsSegmentsPredictivePredictiveAttributionAttributionOEMSales DataService RecordsDealer NetLead DataInventoryFinance CoLoan DataCredit SignalsBuyer IntelSegmentsIntent SignalsWarrantyPredictiveMaintenanceMarketingAttributionMedia MixPLACINOEncrypted MatchZero PII ExposedEncryptedEncryptedInsightModeled ROI: $24M31% qualified lead lift · 2.1x media ROAS31%Lead Lift$24MROI Impact2.1xROAS

The Measurement Crisis in Automotive

Billions in marketing spend. Zero visibility to ROI. Data locked in silos across manufacturers, dealers, and service centers.

BEFORE PLACINO

Attribution Black Hole

OEMs spend $400M+ on digital ads but can't connect impressions to showroom visits or sales. Last-click attribution credits walk-ins and word-of-mouth.

Business Impact

92% of digital ad ROI remains unmeasured

BEFORE PLACINO

Dealer Network Opacity

Co-op marketing budgets flow evenly across 500+ dealerships. Top performers get same funding as underperformers. No data-driven allocation possible.

Business Impact

$15M+ in annual co-op spend misallocated

BEFORE PLACINO

Data Silos Kill Growth

Connected vehicles generate goldmines of behavioral data. Service chains hold purchase intent signals. But sharing raw data violates privacy. Insights stay locked.

Business Impact

$80M in unrealized monetization potential

5 Ways to Drive Growth

Modeled scenarios: what the platform makes possible

01

Full-Funnel Attribution (Ad to Purchase)

OEM spends $400M+ on digital ads but sees only 8% conversion via last-click attribution. Dealers track sales in isolated DMS systems with no visibility into which ad exposures preceded showroom visits. The true path from impression to test drive to purchase remains a black box, forcing budget allocation guesswork. Without proof of digital’s real impact, half the budget languishes on unmeasured channels while competitors optimize aggressively.

AdsClicksVisitsSales
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02

Dealer Co-op Campaign Optimization

OEM allocates $75M in annual co-op funds evenly across 500+ dealerships, the fairest approach, but strategically blind. High-performing dealers get same funding as poor performers; weak campaigns persist because nobody sees the data. The OEM has zero visibility into which dealer marketing actually moves sales, creating a 80/20 waste problem where underperforming dealers burn co-op dollars on ineffective local campaigns.

OEMDealer
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03

Conquest Audience Building

OEM has generic prospect lists from third parties but lacks real purchase-intent signals. Competitors' service chains hold golden data (recent service visits indicate active vehicle owners mid-lifecycle, likely considering upgrades), but sharing raw service records violates privacy and antitrust concerns. Without access to these intent signals, conquest campaigns target broad audiences with 12% engagement; the high-value competitive users remain invisible.

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04

Connected Vehicle Data Monetization

OEM’s connected vehicles generate 50M daily events (location, speed, acceleration, EV charging, braking patterns), capturing customer behavior worth tens of millions to insurers and media buyers. But sharing raw telematics violates privacy obligations; customers never consented to insurance underwriting or behavioral profiling. Today the data sits dormant, a $30M+ annual monetization opportunity lost. Insurance partners need cohort-level risk signals; media buyers need demographic + location segments. Without a privacy-safe mechanism, OEM can’t unlock this market.

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05

After-Sales Cross-Sell

OEM and parts manufacturers send generic "your vehicle is due for service" emails to all owners quarterly, wasting spend on customers not yet at maintenance intervals. OEM knows vehicle age/mileage; parts manufacturers know service history and inventory. But sharing customer databases violates both privacy policies and competitive concerns. Without combined visibility, marketing hits 8% conversion, below profitability. Service intervals slip, warranty claims rise, and $12M in preventive-maintenance revenue vanishes.

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From Black Box to Clarity

Traditional Attribution

Digital spend: $400M annually

Last-click credits: 8% to digital

Credit given to: walk-ins, word-of-mouth

Dealer ROI unknown

Co-op allocation: even split

Accountability: zero

With Placino

Digital spend: $400M annually

True attribution: 34% to digital

Full path: impression to purchase

Dealer ROI visible and measured

Co-op reallocation: performance-based

Budget accountability: guaranteed

ROI by Implementation Scope

Illustrative ranges from modeled scenarios. Click to explore

Full-Funnel Attribution

Investment

$700K

First-Year Return

$2.4M

ROI Multiple

3.4x

Multi-Dealer Network

Investment

$1.5M

First-Year Return

$7.2M

ROI Multiple

4.8x

Ecosystem Play

Investment

$2.5M

First-Year Return

$14M

ROI Multiple

5.6x

In these modeled scenarios, full-funnel attribution is the foundation (3.4x ROI). Adding dealer network optimization and co-op reallocation multiplies returns. Enterprise implementations with conquest audiences and data monetization reach 5.6x within 18 months.

Ready to Measure What Matters?

See how your digital marketing and co-op investments drive real revenue.

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