CPG & Retail Solutions

Unlock $250M in Hidden Revenue

Finally measure which promotions drive real uplift. Identify winning markets before launch. Prove media ROI per channel. All while retailers keep their data.

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$250M+

Modeled Incremental Revenue

38-45%

Modeled Efficiency Gains

2.8x

Modeled Media ROI

Modeled scenarios based on platform capabilities, not customer results.

POS DataPOS DataLoyalty DataLoyalty DataShipmentShipmentForecastingForecastingROI ProofROI ProofAssortmentAssortmentCPG BrandPOS DataBasket AnalysisRetailerLoyalty DataPromo LiftDistributorShipmentInventoryDemand PlanForecastingAllocationTrade PromoROI ProofOptimizationShelf IntelAssortmentPricingPLACINOEncrypted MatchZero PII ExposedEncryptedEncryptedInsightModeled ROI: $45M29% better forecasting · 2.4x trade promo ROI29%Forecast+$45MROI Impact2.4xPromo ROI

The CPG Data Disconnect

Retailers hoard shopper data. You measure media in a vacuum. Promos cannibalize full-price sales but you never know which ones. New products miss their markets. Shelf space ROI remains a mystery.

Walled Gardens Block Insights

Retailers refuse to share transaction data. Brands measure media blindly across channels.

Trade Spend Cannibalization

38% of promotions cannibalize full-price sales, but nobody knows which ones until too late.

New Products Miss Targets

No way to identify best launch markets. Trials fall flat. Repeat purchase rates disappoint.

5 Use Cases Transforming CPG

Modeled scenarios: what the platform makes possible

Walled Garden Approach vs. Placino

Walled Gardens

  • Retailers share nothing. Brands fly blind.
  • No true promo effectiveness measured
  • Media spend mystery: which channels work?
  • New product launches scattered across markets
  • Shelf space allocated guesswork
  • Attribution delayed 6+ weeks
  • Each retailer separate integration

Placino

  • N-way shopper matching. Retailers’ data stays home.
  • Instant promo ROI vs. cannibalization visibility
  • 2.8x better channel attribution proven
  • Targeted market launch with 45% faster adoption
  • 18% shelf ROI improvement from joint planning
  • Governed batch insights (typically under an hour, not weeks)
  • Single integration, all retailers

Financial Impact: Year 1-3

Illustrative ranges from modeled scenarios.

Channel Optimization

Year 1

Media mix + promo ROI reallocation

$58M

Incremental margin

Scale

Year 2

Add new launches + expansion retailers

$145M

2.5x impact

Network Effects

Year 3+

Industry benchmarking, AI insights

$250M+

Mature ecosystem

Your Retailers Are Ready

Measure media ROI, identify new markets, and optimize shelf with Placino. The scale gap between retailers and brands is closing.

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