Healthcare & Pharma
Research Without Compromise.
Share Insights, Not Records
HIPAA-Compliant by Design
Pharma, payers, and providers unlock clinical and commercial insights by collaborating in Placino — without moving, copying, or exposing a single patient record.
$72M
Total ROI Unlocked
93%
Faster Trial Enrollment
12x
Larger Research Cohorts
The Healthcare Data Paradox
The most regulated industry has the most to gain from collaboration — and the most to lose from doing it wrong.
BEFORE PLACINO
HIPAA Fortress
Healthcare data sharing is legally hazardous. A single breach can cost $1.5M per violation. Most organizations choose to share nothing rather than risk everything.
Impact
$1.5M average cost per HIPAA violation
BEFORE PLACINO
Trial Recruitment Crisis
80% of clinical trials miss enrollment deadlines by 6+ months. The patients exist — they are just invisible across fragmented health systems.
Impact
80% of trials miss enrollment by 6+ months
BEFORE PLACINO
Evidence Gaps
Payers demand real-world evidence for reimbursement. But the data is locked in separate EHR systems, claims databases, and pharmacy records that cannot be combined.
Impact
$4.2B spent annually on underpowered studies
5 Ways to Win
Real outcomes. Real numbers. Real ROI.
Clinical Trial Matching
Scenario
A top-10 pharma company has spent 14 months recruiting patients for a Phase III oncology trial across five hospital networks—and is still at 40% enrollment. Each hospital manually screens charts against eligibility criteria, a process that takes coordinators 45 minutes per patient. Meanwhile, the trial burns $1.2M per month in fixed costs. The eligible patients exist across these networks—they are just invisible because HIPAA prevents hospitals from sharing patient-level data with pharma.
How It Works
Each hospital loads de-identified patient phenotype vectors into Placino's clean room using envelope encryption (AES-256-GCM + RSA-4096). Pharma defines trial criteria as structured queries. Placino's Private Set Intersection matches criteria against patient pools in encrypted space—no PHI ever leaves hospital infrastructure. Results return as aggregate site-level counts with k-anonymity thresholds (k=50) and differential privacy noise (epsilon=0.5), enabling enrollment allocation without identifying any individual patient.
Enrollment Speed
93% Faster
Eligible Patients Found
4.2x More
Trial Acceleration Savings
$18M
Traditional recruitment relied on individual site coordinators manually screening charts. Placino's federated matching found 4.2x more eligible patients in days, not months—accelerating Phase III enrollment from 18 months to 5 weeks and saving $18M in trial burn.
Real-World Evidence Generation
Scenario
A pharma company must generate post-market drug effectiveness data for reimbursement negotiations with a national payer—but patient-level data is locked in fragmented health systems. Individual studies from single payers produce statistically underpowered cohorts (n=2,400), insufficient to satisfy FDA and EMA guidance for biosimilar equivalence claims. The pharma company faces either a costly $8M RCT or losing reimbursement coverage across a $500M market.
How It Works
Payer sends encrypted claims and pharmacy records with cryptographic matching IDs (no PII). Pharma imports treatment cohort definitions and outcome criteria. Placino executes federated comparative effectiveness queries using Private Set Intersection to match cohorts across payer systems, with all computations running in encrypted space. Results return as aggregate outcome statistics with differential privacy noise (epsilon=1.0) applied per treatment arm, meeting regulatory requirements for population-level evidence without exposing any individual patient record.
Cohort Size
12x Larger
Evidence Generation
67% Faster
Regulatory Savings
$25M
Single-site studies produced statistically underpowered results that regulators rejected. Placino's federated analysis across 12 payer datasets created a 45K-patient real-world evidence cohort—the largest for that drug class—accepted by EMA and FDA without additional trials.
Population Health Analytics
Scenario
A regional health system serves 1.2M patients, the insurer covers 800K—but only 280K overlap in shared records. Each organization has incomplete visibility: the health system misses out-of-network claims, the insurer misses inpatient episodes. As a result, neither can identify the full 340K-patient cohort with diabetes + hypertension who are at high risk for preventable strokes and heart attacks. Missed prevention opportunities cost the region $200M annually in emergency care.
How It Works
Health system and insurer each load encrypted, tokenized patient identities with aggregated clinical and claims features (HbA1c trends, medication adherence, comorbidity flags) into Placino's clean room. Placino applies federated analytics using encrypted computation and k-anonymity thresholds (k=100) to prevent identification of rare combinations. Cryptographic matching identifies overlapping patients without revealing individual records. Results return as risk-stratified cohorts with differential privacy noise applied, enabling both organizations to coordinate targeted preventive outreach.
At-Risk Patients Identified
340K
Preventive Targeting
28% Better
Cost Avoidance
$15M
Neither organization could see the full patient picture alone—their incomplete record overlap meant 340K at-risk patients were invisible. Placino's federated risk stratification revealed this cohort and enabled coordinated preventive outreach, avoiding $15M in preventable emergency costs.
Pharma Commercial Analytics
Scenario
A pharma brand has spent $80M annually on DTC advertising campaigns but lacks deterministic proof of script lift. Survey-based measurement suggests only 11% of scripts come from DTC exposure—forcing the brand to cut budget. Yet the pharmacy chain, which owns patient-level prescription records and ad exposure logs, cannot share raw data due to privacy regulation. The brand faces budget cuts in a growth-stage product without real evidence of ROI.
How It Works
Pharma sends encrypted, anonymized ad exposure signals (hashed user IDs, time-windows, creative served) to Placino. Pharmacy chain sends encrypted de-identified prescription fills (hashed patient IDs, drug code, fill date) and patient demographics. Placino applies cryptographic matching and deterministic attribution using Merkle-chain audit trails to compute incremental lift—isolating the true causal effect of ad exposure on script fills with statistical confidence intervals. Results return as aggregate attribution models (per campaign, per geography) with k-anonymity protections (k=100), revealing true ROAS without exposing any individual patient or pseudonymized identity.
Measured ROAS
3.1x
Newly Attributed Revenue
$8M
Budget Reallocation
52%
Survey-based measurement credited only 11% of scripts to DTC advertising. Placino's deterministic matching revealed the true figure was 34%—unlocking $8M in previously invisible revenue attribution and enabling the brand to reallocate 52% of budget to proven high-ROAS channels.
Medical Device Outcome Tracking
Scenario
A device manufacturer relies on hospital voluntary adverse event reporting for FDA post-market surveillance—but captures only 35% of actual implant complications because hospitals manually code events and submit sparse forms. A safety signal (unusual infection rate post-device revision surgery) exists in hospital EHR data but remains invisible to the manufacturer. Meanwhile, the hospital cannot share raw surgical records due to patient privacy concerns, and the manufacturer cannot legally contact patients directly. The delay in signal detection could result in regulatory action or patient harm.
How It Works
Hospital encrypts surgical outcome data (operative codes, complication flags, infection markers, revision rates) using envelope encryption (AES-256-GCM + RSA-4096) and sends to Placino with device serial numbers hashed via deterministic function. Device maker sends device serial, implant date, and model specifications, similarly encrypted. Placino performs Private Set Intersection to match devices to outcomes in encrypted space. Aggregated safety statistics (complication rates, revision rates, cohort demographics) return with k-anonymity thresholds (k=30 per cohort) and differential privacy noise (epsilon=0.8), enabling safety signal detection without identifying any patient.
Outcome Data Captured
45% More
Safety Signal Detection
23% Faster
Compliance Savings
$6M
Manual outcome tracking captured only 35% of implant cases—a safety signal on infection rates took 18 months to surface. Placino's federated matching increased capture to 80%, detecting the signal 23% faster and preventing a delayed FDA recall.
From Data Silos to Shared Evidence
Without Placino
Clinical trials miss enrollment by 6+ months
Real-world evidence limited to single-site data
Population health gaps invisible across systems
DTC campaign ROI measured by surveys only
Device outcomes tracked at 35% capture rate
With Placino
Trial enrollment completed in 5 weeks vs 18 months
12x larger evidence cohorts accepted by regulators
340K at-risk patients identified for preventive care
DTC script lift measured deterministically at 3.1x ROAS
Device outcome capture increased to 80%
ROI by Use Case
Trial Matching
Investment
$800K
First-Year Return
$4.5M
ROI Multiple
5.6x
Full Evidence
Investment
$2M
First-Year Return
$12M
ROI Multiple
6.0x
Multi-Use Case
Investment
$3.5M
First-Year Return
$25M
ROI Multiple
7.1x
Ready to Accelerate Research Safely?
Health systems, pharma companies, and payers are already using Placino to unlock $72M in combined ROI from trial matching, real-world evidence, and population health analytics.